I help data engineers grow into AI Solution Architects — with the real enterprise patterns, the mental models, and the architectural thinking that nobody else is teaching.
I studied electronics and communication engineering. Not data, not computer science. But I ended up working across infrastructure, admin, system integrators, and product companies — every layer, deliberately. I wanted to understand how these systems actually work end-to-end, not just where my piece of the puzzle fit.
That decision shaped everything. When I talk about context engineering for AI agents, or how the semantic layer connects to your governance model, or why MCP matters at the protocol level — I'm drawing on architectural thinking that comes from having seen the whole stack.
Today I work at Snowflake as a Senior Data Cloud Architect, advising Fortune 500s across financial services, technology, and healthcare. I'm building Data By Sam because I want other data engineers to see that this path — from technician to architect — is something you can learn. It's not luck. It's a set of skills, mental models, and decisions.
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Snowflake Summit 2026 · Main Stage
Speaking to thousands of data engineers, architects, and AI leaders.
Talks and webinars on AI-ready data engineering, enterprise architecture, and the skills DEs need to lead in the agentic era.
AI agents don't just need clean data — they need meaning. The three layers every data engineering team needs for the agentic era: the semantic layer, the ontological model, and MCP as the delivery protocol.
Event details →Fine-grained governance extended directly to LLM outputs — ensuring every persona only sees what they're authorised to see, even when AI agents are doing the querying.
Watch on-demand →Governed RAG pipelines natively in Snowflake using Cortex Knowledge Extensions — trusted third-party knowledge without data sprawl or security trade-offs.
Watch on-demand →Snowflake · Enterprise Events
Enterprise-grade thinking on data engineering, AI adoption, and the architectural patterns that actually work at scale.
Built from real enterprise work. Concrete, prioritised, and specifically designed for senior DEs ready to think bigger.
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